Before Devil’s Due hits theaters, watch an awesome and hilarious devil baby prank organized by the promotion crew to scare us in to theaters
Last season ended with Jeff and Lester on the lamb, suspected of blowing up the Buy More. While I’m not sure how big their roles will be in Season 4, they do have their own web series for the time being. It follows Jeffster on the run, but risking it
You can create your own custom Scott Pilgrim image by visiting their Avatar Creator. What a smart idea! It’s getting the fans to promote the film for them in an interesting, fun, interactive way.
For this year’s early summer blockbuster, ‘IRON MAN 2’, Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology. This time
Check out the latest viral video for Iron Man 2! As you’ve seen in the trailers, an important scene in the film centers around the Tony Stark Expo 2010. This clip shows a demonstration from Cordco, one of the many companies exhibiting at the event. Here’s what Cordco has to
I love campaigns like this! They’re interactive and give the hardcore fans something to participate in and look forward to. They aren’t the most effective of campaigns, usually just making the hardcore fans happy and then going unnoticed by the rest of the population, but sometimes they can catch like