Movies

Ratings: Still Doing Good!

From TVByTheNumbers:

Across the first week of July 2013, Adult Swim’s Total Day Delivery ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49 on basic cable. Compared to the same week in 2012, average Total Day delivery increased across all targeted demos by double digits – adults 18-24 by 14%, adults 18-34 by 12%, adults 18-49 by14%, men 18-24 by 21%, men 18-34 by 17% and men 18-49 by 14%.

Continuing its outstanding June performance in Primetime (Broadcast definition), Adult Swim once again ranked #1 among all basic cable networks for delivery of adults 18-34. Compared to the same week in 2012, Prime delivery increased with adults 18-24 by 17%, adults 18-34 by 10%, adults 18-49 by 15%, men 18-24 by 17%, men 18-34 by 9% and men 18-49 by 13%.

Among Adult Swim original programming, Sunday night’s new episode of The Venture Bros. (12 a.m.) ranked #1 in its timeslot among all adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49, increasing delivery by double-digits across the board – ranging between 66% and 95% – vs. the same time period last year. Additionally, Sunday’s new episode presentation of Bob’s Burgers (11 p.m.) ranked #1 in its time period among all adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34Bob’s Burgers Monday night telecast (10 p.m.), another new episode, also increased delivery among all targeted adults & men 18-24 vs. the same time period last year.

Saturday night’s TOONAMI presented a block of new episodes, including Bleach (12 a.m.), Naruto (12:30 a.m.),One Piece (1 a.m.), and Soul Eater (1:30 a.m.) that each ranked #1 in its respective time periods among men 18-24.

Adult Swim programming—including Family Guy, American Dad, Bob’s Burgers, Robot Chicken, Aqua Teen Hunger Force, and The Venture Bros.—accounted for 29 of the top 50 telecasts of the week on basic cable among adults 18-34 and 36 of the top 50 telecasts with men 18-34, both more than any other network.

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The Author

John J. Galbo

John J. Galbo

New York-based John J. is Contributing Editor for Agents of Geek. He is also Creator/Chief Operating Officer of [adult swim] central and co-founder of ACPN.
He co-hosts The Swimcast and Adventure Club Podcast, among others.