More Ratings: Swim Hits Even More Milestones
Adult Swim is on track to making Q2 2013 its most-watched second quarter in its history during Total Day among adults 18-34.
Adult Swim’s Total Day Delivery ranked #1 among adults 18-34 & 18-49 and men 18-34, & 18-49 on basic cable. Compared to Q2 2012, Total Day delivery grew among adults 18-34 by 7%, adults 18-49 by 4%, men 18-34 by 8% and men 18-49 by 3%.
In Primetime, Adult Swim also ranked #2 among basic cable networks for delivery of adults 18-34. Versus Q2 2012, Prime delivery grew by impressive double digits across the board: adults 18-34 by 22%, adults 18-49 by 17%, men 18-34 by 27% and men 18-49 by 18%.
Original series Loiter Squad (Sunday, 12 a.m.) ranked #1 in its timeslot among adults 18-34 on basic cable, with episode premieres of the series increasing delivery by double digits vs. the same time period last year. The newest original series Your Pretty Face Is Going to Hell (Thursday, 12 a.m.) ranked #1 in its time period among all key adults and men 18-34.
Adult Swim’s TOONAMI block (Saturday, 12-6 a.m.) grew average delivery by double digits among key demos vs. the same time period last year, ranging between +28% and +34%. Anime series, including Bleach, Naruto, and Soul Eater, each ranked #1 in their respective time periods among men 18-24 & 18-34.