Relativity Media: IMDb Will Host Official Website For The Raven
Relativity Media announced Wednesday that IMDb will host the official film website for The Raven. The gothic mystery will feature John Cusack as Edgar Allen Poe as he helps to solve a string of murders that mirror those in his stories.
In the past, IMDb has featured select films on their homepage–but this marks the first time in the film database’s history that it will create a highly contextual, customized campaign in which IMDb’s title page serves as the official movie website for a major theatrical release. The film’s title page, www.imdb.com/theraven, introduces the official trailer when opened.
“We applaud Relativity for embracing innovation and being the first to collaborate with IMDb to create this new solution for the industry,” said Col Needham, founder and CEO of IMDb. “Rather than investing time and resources into building a dedicated movie website and then trying to drive fans there during the theatrical release window, we encourage studios to utilize IMDb’s film title pages as official movie websites and fan communication channels throughout the lifecycle of their films, including preproduction and theatrical, streaming, DVD and Blu-Ray release announcements.”
The macabre and lurid tales of Edgar Allan Poe are vividly brought to life – and death – in this stylish, gothic thriller starring John Cusack as the infamous author. When a serial killer begins committing horrific murders inspired by Poe’s darkest works, a young Baltimore detective (Luke Evans) joins forces with Poe in a quest to get inside the killer’s mind in order to stop him from making every one of Poe’s brutal stories a blood chilling reality. A deadly game of cat and mouse ensues, which escalates when Poe’s love (Alice Eve, She’s Out of My League) becomes the next target. Intrepid Pictures’ The Raven also stars Brendan Gleeson (In Bruges) and Oliver Jackson-Cohen (Faster). Directed by James McTeigue (V For Vendetta) from a screenplay by Hannah Shakespeare (Loverboy) & Ben Livingston (Bruce Almighty), The Raven was produced by Film Nation’s Aaron Ryder, Intrepid Pictures’ Marc D. Evans and Trevor Macy.
What do you think of The Raven completely abandoning having its own site? Do you think this could be the digital marketing plan of the future?